Coastside Marketing · Fiber D2D · New Rep Onboarding
Welcome
Rookie.
You just made the best decision of your career.
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The Reality
Most people
quit on
Day 3.
Not because the doors are too hard.
Not because fiber doesn't sell.

Because they never built the habit of showing up.

The next 14 days exist for one reason — to make sure that's not you. Every rep who made it through this program is producing. Every rep who didn't is gone. The door is open. The question is whether you'll knock it.
By The Numbers
14 Days

Two weeks to go from zero to a producing fiber rep with your own territory.

300 Doors · Day 14

You'll work up to it. Day 1 is 100. By graduation you knock 300 in a single day.

50 Pts · Per Sale

Every action earns points. Every knock, pitch, referral, and close. Top of the board wins.

2 Phases

Week 1 breaks the fear and builds the fundamentals. Week 2 puts you in full production mode.

3× Referral Rate

Referrals close at 3–5× the rate of cold doors. You'll learn to earn them by Day 6.

∞ Earning Potential

No ceiling. No cap. The reps who stack habits make six figures. This is how they started.

The Program
14 Days.
Two Phases.
Every day has a theme, a mission, and a point target. Here's what's coming.
1
Week 1
BOOTCAMP
01
Break the Fear
02
Master the Intro
03
Objection Day
04
Energy & Body Language
05
The Numbers Game
06
Social Proof
07
Full Pitch Day
2
Week 2
PRODUCTION MODE
08
The Professional
09
Emotional Impact
10
Team Day
11
Consistency Day
12
Closer Mindset
13
The Storm
14
Graduation Day
The Rules
are simple.
01
Show Up Every Day
No sick days. No half-days. No "I'll make it up tomorrow." Fourteen consecutive days of full effort. The program only works if you do.
02
Hit Your Door Count
Every day has a number. Hit it. The ramp starts at 100 and climbs to 300. That number is not a suggestion — it's the standard.
03
Log Everything
Contacts. Pitches. Closes. Rejections. If it isn't logged, it didn't happen. Your numbers tell your story — make it a good one.
04
Compete Like You Mean It
The leaderboard is live. Points are real. The daily side-quests are tracked. Top reps get recognized. This is a game — play to win.
05
Zero Negative Energy in Turf
No complaining. No phone. No excuses. The homeowner can feel your attitude before you say a word. Protect it like your commission check depends on it — because it does.
Day 1 Starts Now
"The rep who knocks without hesitation and asks for the sale every time — that rep wins."
— Coastside Marketing
Knock.
Learn.
Close.
The Program
HOW IT WORKS
Fourteen days. Two phases. Every day has a theme, a goal, and a mission checklist your reps complete in real turf. They earn points for every action, compete for daily and weekly awards, and graduate as confident fiber closers ready to carry their own territory.
Structure
DAILY FLOW
01 — RUN IT DAILY
Each morning, hand reps the day's theme and checklist. Tasks get done live on the doors — not in a classroom.

02 — SCORE EVERYTHING
Every knock, conversation, pitch and sale earns points. Reps log their numbers; trainers verify recordings and photos.

03 — COMPETE & REWARD
Daily side-quest challenges keep it fun. End-of-week awards recognize attitude, hustle and closing — not just volume.
Door Volume Ramp — Confidence Builds as Volume Climbs
Day 1
Day 2
Days 3–4
Days 5–10
Days 11–13
Day 14
Scoring System
POINT VALUES
Door knocked1 pt
Conversation3 pts
Recording submitted5 pts
Full pitch10 pts
Training a teammate10 pts
Referral earned15 pts
Appointment / demo20 pts
Sale closed50 pts
Rejection-streak challengeBONUS
Trainer Note
Keep the leaderboard visible. Call out wins loudly. The goal isn't a perfect score — it's a rep who knocks without hesitation and asks for the sale every time.
Extra Side Quests
BONUS BOARD
First rep to clear the board wins. Track across all 14 days.
Get offered water
Get invited inside
Survive a dog interruption
Kid answers the door
Handle an HOA encounter
Ride in a golf cart
Get a homeowner laughing
Get called a solicitor
Sunset selfie in turf
First deal after dark
Knock a millionaire house
Get a "come back later"
HO guesses your age
Recognized by neighbor
01
Week 1 · Bootcamp
BREAK THE FEAR
Goal
Get comfortable approaching strangers.
🚪
Door Target
100 DOORS
Mission Checklist
✓
Knock 100 doors
1 pt ea
✓
Get 5 homeowner conversations
3 pts ea
✓
Take a selfie in turf
5 pts
✓
Get a picture with another rep
5 pts
✓
Ask 3 homeowners for feedback on your intro
5 pts ea
✓
Record your pitch once
5 pts
✓
Get rejected 10 times
2 pts ea
Progress0 / 7
⭐ Bonus Points
First rep to get yelled at wins extra points. Wear it as a badge.
Trainer Focus
Today is purely about breaking the paralysis of the first knock. Volume is secondary. What matters is that every rep walks up to a door and opens their mouth. Celebrate every rep who goes out — regardless of result.
Day 1 Opener
"Hi, I'm with Coastside Marketing — we're rolling out fiber internet in this neighborhood. Do you have 60 seconds?"

That's it. Don't over-complicate it. Just say it with a smile.
Why Fiber Wins
Fiber = 100% glass strands. No copper, no coax. Symmetrical speeds up AND down, near-zero latency, zero signal degradation. Plant this seed today.
02
Week 1 · Bootcamp
MASTER THE INTRO
Goal
Focus on tonality and openers.
🚪
Door Target
120 DOORS
Mission Checklist
✓
Knock 120 doors
1 pt ea
✓
Use 3 different openers
5 pts ea
✓
Get 10 people to stop and listen
3 pts ea
✓
Get 1 homeowner laughing
10 pts
✓
Record a live approach
5 pts
✓
Shadow the top rep for 30 minutes
10 pts
✓
Memorize your first 30 seconds word-for-word
10 pts
Progress0 / 7
3 Proven Openers
The Neighbor: "Hey, a couple of your neighbors just switched to fiber — wanted to stop by before we move on."

The Question: "Quick question — who's your internet provider right now?"

The Announcement: "We're running fiber on this street — your address is in our service zone."
Fiber Intel
Most cable providers deliver 500 Mbps down but only 20–30 Mbps up. Fiber delivers symmetrical speeds. This matters for remote workers, gamers, and video callers. Real differentiator — not a gimmick.
03
Week 1 · Bootcamp
OBJECTION DAY
Goal
Learn not to panic.
🚪
Door Target
150 DOORS
Mission Checklist
✓
Knock 150 doors
1 pt ea
✓
Collect 15 objections (write them down)
2 pts ea
✓
Write down the top 5 objections you heard
10 pts
✓
Successfully rebuttal 5 objections
5 pts ea
✓
Stay at a door after the first "not interested"
10 pts
✓
Get 3 conversations over 2 minutes
5 pts ea
Progress0 / 6
⚡ Fun Challenge
"Worst Objection of the Day" award — reps vote at end-of-day debrief.
Top Fiber Objections + Rebuttals
Happy with current provider.
"Fiber delivers the same speeds up AND down, no shared bandwidth with neighbors. Can I show you the difference?"

Locked in a contract.
"We can check if we cover early termination — or show you what you qualify for when it ends."

Too expensive.
"What are you paying now? Most customers actually pay less after switching — and get double the speed."
04
Week 1 · Bootcamp
ENERGY & BODY LANGUAGE
Goal
Learn that enthusiasm sells.
🚪
Door Target
150 DOORS
Mission Checklist
✓
Knock 150 doors with full energy
1 pt ea
✓
Smile at every single approach
ongoing
✓
Record yourself walking to doors
5 pts
✓
Get 5 compliments from teammates on your energy
3 pts ea
✓
High-five 20 people
1 pt ea
✓
Sprint one cul-de-sac
5 pts
✓
No phone in turf except for maps
10 pts
Progress0 / 7
The Science
Homeowners decide about a salesperson within 4 seconds — before a single word is spoken. Posture, pace, smile, and eye contact signal trustworthiness. Energy is a skill, not a personality trait.
Body Language Checklist
✓ Stand slightly off to the side
✓ Hands visible and open — not in pockets
✓ Genuine smile before the door opens
✓ Slow, confident walk — no rushing
✓ Clipboard at your side, not clutched to chest
05
Week 1 · Bootcamp
THE NUMBERS GAME
Goal
Understand volume.
🚪
Door Target
200 DOORS
Mission Checklist
✓
Knock 200 doors
1 pt ea
✓
Track contacts, pitches, and soft closes all day
10 pts
✓
Get 20 conversations
3 pts ea
✓
Work through lunch
10 pts
✓
Stay out until dark
15 pts
✓
Get your first hard no after a full pitch
10 pts
Progress0 / 6
"Most sales come after discomfort."
The Conversion Math
At 200 doors expect:

• 40–60 homeowner contacts (20–30%)
• 10–20 pitches
• 2–5 soft closes
• 0–2 sales

The reps who see the most doors close the most sales. It's math, not magic.
Fiber Speed Fact
The average US household uses 15–20 connected devices simultaneously. Cable was designed for 5–10. Fiber is built for today — and tomorrow. Real urgency for homeowners.
06
Week 1 · Bootcamp
SOCIAL PROOF
Goal
Learn to leverage people.
Mission Checklist
✓
Mention neighbors in 10 pitches
3 pts ea
✓
Get one homeowner to introduce you to a neighbor
20 pts
✓
Take a picture with a customer
10 pts
✓
Get 3 homeowners outside at the same time
15 pts
✓
Name-drop company naturally 20 times
1 pt ea
✓
Get 1 referral
15 pts
Progress0 / 6
Social Proof Script
"A few of your neighbors on this street just switched over last week — they told me to come by this block."
Why Social Proof Works
Homeowners trust their neighbors more than any sales rep. When you reference a specific neighbor, you borrow that trust. Always get permission to name-drop, or use: "a couple houses down."
Referral Ask
"Before I go — do you have any friends or family in the area who might want the same deal? I can make sure they get the same promo."

Referrals close at 3–5x the rate of cold doors.
07
Week 1 · Bootcamp
FULL PITCH DAY
Goal
Complete the entire presentation.
🚪
Door Target
200 DOORS
Mission Checklist
✓
Knock 200 doors
1 pt ea
✓
Full pitch 10 homeowners
10 pts ea
✓
Ask for the sale 10 times
5 pts ea
✓
Get 3 homeowners into the process
20 pts ea
✓
Practice your transition lines
5 pts
✓
Handle 5 objections without freezing
5 pts ea
Progress0 / 6
⭐ End of Week 1 Awards
Best AttitudeMost ImprovedMost DoorsBest CloseToughest Grinder
The Full Pitch Framework
1. Open — earn attention in 10 seconds
2. Qualify — "Who's your provider? What do you pay?"
3. Educate — fiber vs. cable, simple and visual
4. Present — show the offer with price
5. Handle Objections — stay calm
6. Close — ask for the sale directly
The Close
"Based on everything I've shown you, does this make sense for your home?" — then stop talking. Whoever speaks first loses. Train your reps to hold the silence.
08
Week 2 · Production Mode
THE PROFESSIONAL
Goal
Look and act like a closing rep from the first second.
🚪
Door Target
200 DOORS
Mission Checklist
✓
Knock 200 doors
1 pt ea
✓
Wear the perfect uniform — no exceptions
10 pts
✓
Perfect clipboard / iPad setup
5 pts
✓
Zero filler words during your pitch
10 pts
✓
Use the homeowner's name 10 times throughout the day
3 pts ea
✓
Leave no gaps in your turf coverage
10 pts
Progress0 / 6
Why Week 2 is Different
Week 1 was about getting comfortable. Week 2 is about performing. The bar is now: every door knocked like a veteran rep. No excuses, no warm-up period. You're in production mode.
Name Power
Using a homeowner's name builds rapport at a neurological level. Get it in the first 30 seconds: "What's the best name for the account?" Then use it three times minimum.
09
Week 2 · Production Mode
EMOTIONAL IMPACT
Goal
Learn to use impact questions.
Mission Checklist
✓
Ask 10 impact questions in the field
3 pts ea
✓
Get 5 homeowners emotionally engaged
10 pts ea
✓
Create urgency naturally — no pressure tactics
10 pts
✓
Record your best impact-question conversation
5 pts
✓
Get one homeowner to say "I never thought about that"
20 pts
Progress0 / 5
Impact Question Bank
"How often does your internet go out — and what does that cost you?"
"When your kids are gaming and you're on a call — how does that go?"
"What's your internet doing for your home's resale value right now?"
Why Impact Questions Close
People don't buy internet. They buy reliability, peace of mind, and not calling tech support at 11pm. Impact questions surface the pain that motivates a decision. Features inform; emotions close.
Natural Urgency
"We're in this neighborhood right now — once we move the install team to the next zone, we can't guarantee the promo rate or the install timeline." Use it honestly.
10
Week 2 · Production Mode
TEAM DAY
Goal
Lead, teach, and elevate the team.
🚪
Door Target
200 DOORS
Mission Checklist
✓
Knock 200 doors
1 pt ea
✓
Train a newer rep on one specific skill
10 pts
✓
Run one roleplay with a teammate
5 pts
✓
Knock with a different partner today
5 pts
✓
Actively motivate a struggling teammate
10 pts
✓
Share your best rebuttal in the group chat
5 pts
Progress0 / 6
Why This Day Matters
Teaching a skill forces you to understand it at a deeper level. Today's reps become tomorrow's trainers — and the team that lifts each other wins the leaderboard together.
Quick Roleplay Prompt
"You're on the door. I'm the homeowner. I say: 'I already have [cable provider] and I'm happy.' Go." Run it 3 times — get better each round. Switch roles.
11
Week 2 · Production Mode
CONSISTENCY DAY
Goal
Show up relentlessly — no excuses.
🚪
Door Target
250 DOORS
Mission Checklist
✓
Hit 250 doors
1 pt ea
✓
Be the first one out in the field
15 pts
✓
Be the last one in at end of day
15 pts
✓
No sitting in the car between sets
10 pts
✓
Knock entire hour-blocks uninterrupted
10 pts ea
✓
Zero-complaining challenge all day
20 pts
Progress0 / 6
The Compound Effect
Consistency separates six-figure D2D reps from everyone else. It's not a single great day — it's 250 doors every single day, week after week. Today you build that muscle.
12
Week 2 · Production Mode
CLOSER MINDSET
Goal
Assume every homeowner can buy. Ask every time.
Mission Checklist
✓
Assume every homeowner can and will buy
mindset
✓
Ask for the sale on every single pitch
5 pts ea
✓
Sit down at least 3 homeowners today
15 pts ea
✓
Overcome "let me think about it" at least twice
15 pts ea
✓
Stay calm under full pressure — no rushing
10 pts
✓
Get 1 signed deal OR a simulated close with trainer
50 pts
Progress0 / 6
Overcome "Let me think about it"
"Absolutely — what specifically were you thinking about? Usually there's one thing holding someone back. Let's see if I can address it right now."
The Closer's Mindset
Closers don't wait for yes. They guide the conversation to a decision. Every objection is information — not a stop sign. Every "maybe" is a question that hasn't been answered yet.
Sitting the Homeowner Down
"Could I step in for just two minutes to show you something on paper? It'll make way more sense." Getting inside = closing rate jumps from ~15% to ~45%.
13
Week 2 · Production Mode
THE STORM
Goal
Mental toughness. Pros work anyway.
🚪
Door Target
250+ DOORS
Mission Checklist
✓
Knock 250+ doors — no matter what
1 pt ea
✓
Knock in bad weather, heat, or adverse conditions
20 pts
✓
Take every rejection with a genuine smile
2 pts ea
✓
Zero negative language all day
15 pts
✓
Actively encourage 5 teammates
3 pts ea
✓
Record an end-of-day recap video
10 pts
Progress0 / 6
"Pros work anyway."
What This Day Builds
Adversity tolerance is the most predictive trait of long-term D2D success. The rep who can knock through 15 rejections with a smile will always outclosing the one who can't. This day reveals who has it.
Trainer: Watch For
Watch for reps who sit in their car or pull back after rejection streaks. These are coachable moments. Get next to them and knock together. Your presence changes everything.
14
Week 2 · Production Mode
GRADUATION DAY
Goal
Close the program as a Coastside fiber rep. Earn your turf.
⚑
EARN YOUR TURF
You're not a recruit anymore — you're a Coastside fiber rep.
🚪
Final Door Target
300 DOORS
Graduation Checklist
✓
Knock 300 doors — Graduation Day standard
1 pt ea
✓
Full pitch every single opportunity
10 pts ea
✓
Train another rep in the field today
10 pts
✓
Share your biggest lesson from the 14 days
5 pts
✓
Set a personal production goal — write it down
10 pts
✓
Final roleplay evaluation with trainer
50 pts
✓
Team dinner & awards ceremony
🏆
Progress0 / 7
⭐ Week 2 Awards
Most SalesCloser of the WeekBest AttitudeToughest DayMost Improved
Trainer's Final Message
Today is not the end — it's the first day of your rep's real career. In 14 days they went from fear to 300 doors. The only thing between them and six figures is repetition. Keep the habit. Own the turf.
Knock. Learn. Close.
14 days complete.

The pipeline is alive. The reps are ready. The fiber network is waiting. Now go build your territory.
ACTIVATED
Ride the Wave
🔒
Day 02
MASTER THE INTRO
Enter your access code to unlock this day.
Trainer Code Sheet
Coastside Marketing · D2D Field Program · Confidential
Day 01FEAR
Day 02OPEN
Day 03FIGHT
Day 04VIBE
Day 05GRIND
Day 06PROOF
Day 07PITCH
Day 08SUIT
Day 09HEART
Day 10SQUAD
Day 11DAILY
Day 12CLOSE
Day 13STORM
Day 14WAVE
Admin — Unlock All COASTSIDE
Coastside Marketing logo
Coastside Marketing · Fiber D2D
Week 1
Day 01
BREAK THE FEAR
Get comfortable approaching strangers.
🚪
Door Target
100 DOORS
Mission Checklist
Ride the Wave Hawaii Turquoise